Product Market Manager Sought to Fill Gaps and Prepare Prior To Product Launch

Acumen Executive SearchCase StudyProduct Market Manager Sought to Fill Gaps and Prepare Prior To Product Launch

“Acumen was easy to work with. I felt both Amanda and Karen genuinely looked out for my welfare. They kept in touch and clearly care about me – so unexpected and so very appreciated. Acumen’s coaching was on point; they advocated well for me resulting in a win-win agreement”

– Ananda, Product Marketing Manager

 

Challenge:

An early stage, pre-launch medical device company needed an experienced Product Marketing Manager to spearhead go-to-market strategy. While awaiting certain data for an innovative yet complex hardware/software product, it provided a challenge and opportunity for solutions. The product is a game changing medical device to be used in predicting disease state pre-dispositions to position patients and providers to enjoy improved health outcomes.

 

Solution:

Acumen’s expertise quickly led to a top-tier candidate. As the interface of engineering, product management, and marketing, Ananda feels he has been able to be a sounding board for the team and has helped with overall direction and marketing approach. The team has been able to focus on goals in order of priorities and have clarity on product deliverables. As a result, Ananda is now a part of a Clinical Studies Group where team members from multiple departments meet regularly to examine next steps in the process of product development and launch.

 

Results:

Ananda feels heard and valued by his company.  He finds the science of the product and the whole space he works in is both exciting and fascinating.  As such, he is currently spearheading a group “The Voice of the Customer” to prepare to partner with customers post launch by building tools to work with and train distributors.

The team began a Culture Committee late last year to bridge the lab and corporate office.  It was an initial success, with approximately 27 people show up to an inaugural event designed to bring everyone together collaboratively as one team.

“I have learned so much and have never been in such a brand spanking new environment. Such a great experience!”

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